Perplexity expands publisher programme with 15 new media partners

Perplexity added major media companies to its publisher revenue-sharing programme, including the Los Angeles Times, The Independent, and ADWEEK12. The expansion brings diverse content partners across multiple regions and specialties, from local news to specialised publications

Welcoming more global news organisations to Perplexity’s Publishers’ Program

We believe deeply in the power of an open and fair information ecosystem for expressing our curiosity and creating a more informed society. That’s why we launched the Perplexity Publishers’ Program earlier this year—to ensure publishers can benefit as we grow together.

Today, we’re excited to welcome over a dozen new partners to Perplexity’s Publishers’ Program: ADWEEK, Blavity, DPReview, Gear Patrol, The Independent, Lee Enterprises, Los Angeles Times, MediaLab, Mexico News Daily, Minkabu Infonoid, NewsPicks, Prisa Media, RTL Germany brands stern and ntv, and World History Encyclopedia.

These media brands represent the diverse interests of our international user base and serve as our first partners from the United Kingdom, Japan, Spain and Latin America. Their content reflects the vast array of topics people search for, featuring specialised trade coverage on subjects like marketing and history to popular culture and in-depth local reporting on their communities.

With these new partners joining existing ones like TIME, Fortune, and Der Spiegel, we can enrich our knowledge base and provide insights that resonate with users from different backgrounds and geographies. Their participation ensures that our responses to user queries remain comprehensive, nuanced, and reflect the interconnectedness of our world.

As part of the programme, these publishers will share in revenue generated from advertising. They’ll also have access to our APIs and developer support to build unique features using our proprietary search technology. They will receive free Perplexity Enterprise Pro for their entire organisation for a year. Additionally, they’ll receive data analytics to help track trends and content performance as long as they remain in the programme.

Since publicly launching this programme in July, we have been pleasantly overwhelmed by the interest from all across the news media in learning more about this programme. We’ve heard from over 100 publishers to learn more about how the programme works, how it could benefit their organisation, and ways to get involved. With the growing demand and Perplexity’s ongoing investment in Publishers, we’ve welcomed Jessica Chan—who previously built LinkedIn’s content partner programmes—as our new Head of Publisher Partnerships. Jessica will lead and expand this programme, ensuring it continues to deliver value for both publishers and users.

“Perplexity’s first-of-its-kind publisher programme reimagines how technology companies and news publishers collaborate, ensuring that media companies can benefit as we continue to grow,” says Chan. “We would not be able to serve factual, valuable answers without news organisations continuing to report on different topics. We’re excited to welcome these new publishers to the programme, representing over 25 countries across four continents.”

We also appreciate our other partners who are supporting journalists, like Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications, who are furthering critical research into how newsrooms can responsibly use AI in editorial workflows, and beehiiv, which is offering free Perplexity Pro to members of its recently-launched Media Collective.

We’re excited to welcome more partners in the coming weeks. If you want to learn more about joining the Publisher Programme, email us at publishers@perplexity.ai